It is a 2D barcode that, when scanned, takes the end-users to see the encoded information. Using actionable QR Codes for different app stores So what you can do here is-make it easier for them to take action. And to be honest, while some people might do it, others won’t. Just mention its name or the AppStore link on your promotional material (flyers, brochures, banners, etc.).Īnd add an instruction (call-to-action statement) such as- Visit the link to download the app.īut the problem is-to download your app here, users will have to open the browser/app store on their phones, type the app name/link, find the app, and finally download it. This is the most obvious and common way to promote your app. Let’s see in what ways can you promote your app via print media promotions. And it is a fact that print media has a longer attention span than that of digital media. On the other hand, you do not come across as many print ads every day. That means-the attention span of digital ads is less. But the problem is-people see multiple digital ads every day. Of course, you can use digital promotions to do the job. For example-having a simple app name, using an attractive icon, and ensuring good ASO (App Store Optimization).īut besides these, what you can also do is-promote your app via print promotions. To do it, you will definitely follow some basic best practices. It could be for entertainment, shopping, or learning purpose. You are either an app developer or a marketer.
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